People have learned to live a normal life with the covid-19. The effect of the pandemic has significantly lowered, company’s and workspaces resumed the work from the office. Does that mean that businesses are abandoning online marketing and switching back to the direct ones? Absolutely not; it would be entirely true to claim that the pandemic has changed the working model of businesses forever. There’s no going back to the complete direct marketing phase anymore. Interestingly enough, the pandemic had only boosted the trend or shifted to online marketing. In other words, the wave of using online mediums for business was already present in direct selling, but the lockdown has initiated it much faster.
In the coming days, there is no switching back to direct marketing, and it’s going to be the time for a hybrid model of working. This model is a perfect mix of direct and online marketing. Its good for the businessperson, team members and customers as the model is flexible and can be changed based on convenience.
Benefits of online and direct marketing

First and foremost, online marketing has many advantages. It is comparatively much easier to manage direct selling online than in-person. Secondly, due to the pandemic, there’s a paradigm shift in marketing and networking for all businesses and companies. Its effect won’t just change that easily, plus the few years with the new way of working, people are used to and more comfortable with it. It applies to both the customer and distributor. Online shopping, deliveries, work and all the services are now very familiar to people.
Benefits of online marketing
Online networking is without a doubt a gamechanger because it saves much time, money and effort. At the same time, the marketing method is convenient for everyone, both the seller and buyer.
Reach more people in less time
With online mediums, you can take the business to hundreds of people in a matter of seconds. Creativity or fun elements can make your posts viral, getting much attention.
Cost-effective business promotion
Branding through online platforms is cheap, and the advertisement cost is not very high. So, it can get your business recognition and reputation with less money and effort.
Stand out from other direct sellers
Pandemic has significantly increased the number of people doing direct selling. The number has kept on rising, meaning the competition in direct selling has rocketed. So, standing out from other businesses is no longer a matter of choice but has become necessity. Creative usage and being active online can build loyal customers and an interest in the target audience.
The advantages of direct marketing

Well, the good old direct marketing has its perks too. It can seem like a complex marketing method that is losing its significance. But that’s not true; direct connections and real meetings in business will be forever important, especially as the business and profit improve, the importance of in-person connections becomes unavoidable.
Trust between customer and distributor
In direct marketing, there’s a direct interaction between the seller and buyer, making a strong business relationship. The success of direct selling is rooted in the trust of its customer.
Expertise and skills
The skills and experience one gain from direct selling is unmatchable. It will be a great aid in starting entrepreneurship on your own. It is completely different from what one will learn from online marketing. The management, marketing, and networking tips can help businesses.
Personal growth
Direct marketing is also a self-improvement journey. It will teach a person to listen well, articulate better and succeed in life. Personal growth is the person’s overall growth, attainable only with knowledge and experience.
Why is the hybrid model working the best?
So, direct selling won’t be entirely switching to direct marketing, nor does it work completely through online platforms. Remember, online and direct marketing is the choice of a business person. You can still choose to do either one of them or both. But the better choice is the hybrid model of working. It includes the best qualities of both direct marketing and online marketing. There are many reasons why the hybrid working model is the best.
Know that it’s much better to have the good qualities of both models than just one. The hybrid working model ensures the benefit of online and direct marketing. So, a business person can adopt the best ways from both the models and implement them. The advantages we discussed in direct and online marketing are present in this model. It can cover a higher number of people directly and online. So, in every way, a hybrid working model is much better for the coming years.
Furthermore, it’s always a good idea to see what works the best for your business. The business decision of online and network marketing not just depends on the direct seller’s decision, but also influenced by other factors. Many aspects such as location, target audience, and strategies decide the marketing method. So, consider these areas of business and come to a conclusion. The best and most suggested way to do marketing in the coming days is the hybrid working model.














