Direct selling vs Illegal schemes: Know the difference


Fraudulent activities are truly common these days; the number is high in business. Thousands of people in India fall for such frauds, young and older people alike. The worst part is that these activities cause trouble in honest businesses too. That’s what is happening with the direct selling business. Many people misinterpret this legit business for fraudulent schemes. In many cases, such activities tend to claim as direct selling. However, there are some fundamental differences between direct selling and false schemes.

This article is motivated to share awareness about why direct selling have nothing to do with fraud schemes or businesses.

Direct selling vs pyramid schemes

First and foremost, to register and join a direct selling business, the interested people should buy the company’s product. So, there’s a clear exchange between the company and the direct seller. The distributor/seller is receiving products worth the money they spend. Then the direct seller can retail these products and make a reasonable profit. In other words, direct selling is a retail business carried out by a direct seller, who acts as an intermediary between the company and customers. It is a small-scale business plan with a good possibility of making a profit. What makes it so profitable is that to enter direct selling, one does not need to spend a lot of money. The less the cost, the higher the revenue is.

On the other hand, a pyramid scheme is a chain of people added under each new joiner. To join this chain, everybody has to pay a certain amount. However, in return for this amount, the people in this chain won’t receive anything. Unlike direct selling, it is not an exchange, so no products or return is received. But, in a pyramid scheme, a profit is being offered to all the joiners. However, what happens is that either the chain will break at some point because of no opportunity to grow. Or, the company would stop working abruptly, cheating the new joiners and only benefiting the owners and the first group of people who joined.

Direct selling vs get-rich-quick schemes

Direct selling vs get-rich-quick scheme

Plans, hard work, business skills, knowledge and more are important elements for the success of a business. In direct selling, strong marketing is required for product sales. To boost performance, one should implement new ideas and effective management. Similar to any other business, direct selling is hard work. Plan, skills and hard work determine success and growth. Direct selling differs from traditional business because it only requires low capital to enter the business. Neither a physical store nor advertisement, transportation or any such cost is needed.

However, as the name suggests, get-rich-quick schemes are fraud schemes that offer a profit from money one spends. There will be no legitimate businesses offering success or profit without hard work. It takes a lot of effort and time to succeed in direct selling and traditional business. If anybody comes with offers of easy money-making, then that’s is not direct selling. A direct seller will get paid reasonably based on product sales and network growth.

Direct selling vs Ponzi scheme

Investment schemes are different from direct selling. In direct selling, a person who wishes to join is not making an investment that would pay twice or more after a certain period. But it’s a business prospect; as I mentioned above, hard work is necessary to get the prospect into real success.

On the other hand, the Ponzi scheme is not a retail business like direct selling. It does not provide a product in return for the money one spends. Moreover, an investment or Ponzi scheme offers a massive profit from an investment. It then disappears from the people or benefits only people who joined in the beginning stages. It is very similar to a pyramid scheme, both of which are banned in India.

What exactly is direct selling?

Direct selling is a retail business with great opportunities in business. It best suits people passionate about entrepreneurship and willing to work hard. A direct seller will work as an intermediary between the customer and the company. A person can earn a reasonable income from this retail business. As the cost is less due to no requirement of a physical store or any such costs, profit is higher. Anybody can be a direct seller; it is the easiest way to enter the business world. Plus, direct selling is a great way to earn an extra income because a person can manage it with a regular job.

There are millions of direct sellers in India. Direct selling companies work under the Direct Selling Guidelines, 2016, issued by the Ministry of Consumer Affairs. The legally approved business is registered and operates under the Company Act, 1956. This business has been active in India for over five decades. In addition, one attractive feature of the business is the majority of direct sellers in India are women.

Learning about the fraudulent schemes would help one be indifferent and make the right choice. So, avoid fraud schemes and choose the best direct selling in India.

What makes QNET the best place to start a business?

A business is a dream or passion for many people. For some, it could be a way to achieve financial independence. Whatever your ultimate aim in business is, direct selling is the best place to start. My QNET business has given me plenty of knowledge, experience and valuable business contacts that would help me in my next adventure, which is entrepreneurship.

For many reasons, QNET is the best place to start a business. A business aspirant might have hundreds of lessons to learn, which is not always taught in class or found in a book. Experience is the best teacher and mentor. Direct selling can give plenty of experience, which can greatly aid business aspirants in their future.

Direct selling is an additional source of income, meaning many people balance the business with a regular job. Success in direct selling thus means financial independence.

What makes direct selling the best place to start a business?

What make QNET the best place to start a business

Starting a traditional business is very challenging; on the contrary, to join a direct selling and earn a profit is much easier. Anyone interested and ready to work hard can start a direct selling business and earn a reasonable income.

No need for massive capital and investment

Direct selling is a cost-effective business. A person will get saved from the tiring process of finding an investor and capital generation. With a very low amount of capital, one can enter the direct selling industry. Depending on the hard work, ethic, plans and mode of marketing and networking, productivity and profit can be increased.

Great future and scope in India

Direct selling is expected to be one of the leading businesses in India by the year 2025. After the covid-19 lockdown, the number of direct sellers in India has drastically increased. The expected number of direct sellers in India will be 18 million within five years. More than 50 per cent of the direct sellers are women.

The easiest way to get a business started

Direct selling is the best option to get a kick-start in business. The many unique features and the number one quality, low capital requirement, make the business accessible to everyone.

Women Empowerment

Almost 53 per cent of direct sellers in India are women. Female entrepreneurs are very much encouraged in the direct selling industry. Women from urban and rural areas alike are major participants in the direct selling business.

Personal development

Personal development is to identify one’s strengths and weaknesses. It is an overall development of a person. Direct selling can help a person with a progressive attitude. It means being self-aware, taking lessons from the mistake, and always learning.

Professional development

Professional development is the training and education a person receives. In direct selling, a distributor will be receiving training and experience. Doing direct selling can help build business skills.

Second source of income

Direct selling is a great source of additional income. Anybody can do the business and manage it with a regular job. The majority of people in direct selling do the business part-time.

What makes QNET the best option to start direct selling?

Among hundreds of direct selling, what makes QNET business stand out? QNET is a well-established business in India. It has good customer service and a great workspace.

Great rewards and compensation plan

QNET has one of the best compensation plans in the industry. In return for my hard work, the reward I got was satisfying and encouraging. Checking the profitability of a business before spending any money, time or effort is important.

High-quality products

How to find the best direct selling company in India? Examine the product they sell. The products can tell a lot about the standard of a company. As a proud user and seller of QNET products, they have the best quality products. It primarily focuses on health and wellness supplements, at-home gyms, and other home appliances like water filtration and air purifiers.

Excellent work culture

Direct selling is teamwork. The team spirit is crucial in network growth. The work culture of QNET is welcoming, safe and comfortable. That makes it accessible to everybody who wishes to start a business.

Mentoring and training

My team and the fellow business owners in QNET helped me during the initial days in business. They provided me guidance, mentoring and training, which I am grateful for. Mentoring I received in QNET made me more confident and helped me grow as a business leader.

Network and business contacts

I developed plenty of contacts and valuable business relationships through my QNET network. The business network is beneficial in direct selling, and it could help out even in other businesses direct one may take.

Personal and professional development

Personal and professional development is guaranteed in QNET direct selling. I learned my strengths and weaknesses from running the business, which helped me improve. QNET business is a great place for skill development.

How to achieve success in small businesses?


Are you a small business owner? Wondering how to improve the business? I will take you through the journey of how I took my small-scale business into something new and bigger. When it comes to small businesses, people tend to avoid several important factors to success. This results from the assumption that strategies, management or skills are only required in large scale businesses.

Getting a small business successful is a tough job. A small business is a small-scale distribution or retailing. A direct selling business is one such small level business. It is typically based in a small locality. The target audience will be a set of people from the same community. Small business, is like any other business, it might have to go through several offsets. Direct selling can be challenging at many times. However, with the right plans and patience, one can win big. First and foremost, know that you can succeed in direct selling.

Have a winning mindset, and work based on a great plan. Direct selling is a great way to get a kick-start in business. It can give experience and knowledge to help in any other business you choose next. Whether it’s a large-scale business or not, success is possible if one moves based on a well-crafted plan. A plan or goal is not the only factor for success, but many. Take a look at these important ways to succeed in a small direct selling business.

6 important things one can do to achieve success in small business

Business woman using her laptop

Get work done

Getting the work done might be the simplest way to define management. It’s a skill that would help a person run the business in the best possible way. Productivity and profit from a business are counted on the efficiency of management. In direct selling, when there’s a plan for marketing meetings, presentations, or any such event, it is important to be there on time. Whatever goals and targets are set for a day or week, get it done by the time. Ensuring the proper functioning of plans is effective management, which can influence the business’s success.

Maintain a good relationship with customers

Customers should be the number one priority. The ultimate aim in business is success. On the other hand, priorities are pathways that would take a person to the ultimate goal. In the small-scale business, focusing on the customer, their preferences, and the trends they follow will help set the plans and marketing strategies according to that. A quality business relationship should be able to create a group of devoted customers. Providing the best products and customer service can determine the success of a small-scale business.

Make the small scale business popular

Popularity is important in business. Customers go for products they know or brands they are most familiar with. So, make the products and business more familiar to people. Eventually, more people will show their interest by learning the benefits of products. When it’s a small business, try to get the business and popularity to your target audience and the community.

Start using social media platforms

Not using social media can negatively impact a business. Do not underestimate the values of social media platforms. Some people tend to neglect the social media presence because their business is only small. But the truth is, if one plans to develop the business from small to large scale, then it is crucial to start being active on online platforms.

Make daily, weekly and monthly goals

Everybody knows the importance of strategy. There will be a mission and vision for the business. However, do not just stop with the general plan. But have plans for every workday, weekly goals and targets or levels to achieve every month. By setting several plans daily, weekly and monthly basis, the performance efficiency is in close check.

Have patience

The results one expects might not be noticeable from the very beginning. On the contrary, the early days are going to be hard. But, the phase of challenges is over; if the business owner gets through this period of hardship, then the business has time to flourish. So, patience in the small-scale business is a crucial element, especially in the case of direct selling. There’s going to be a high number of rejections. But learn to face adversities and never quit because of it.

10 things to be careful before joining a direct selling


Are you planning to join a direct selling business but are confused? There are hundreds of direct selling companies in India. To choose one from these might seem a tough choice to make. So here are some things to consider before making a decision. Remember not to make any impulsive decisions. Before joining a direct selling, do detailed research. The research should contain factors such as the credibility of a business, compensation plan and popularity.

Many fraudulent businesses in India use the name of direct selling to trick people and steal their money. Be aware of such illegal schemes. Know that direct selling has nothing to do with Ponzi or Investment schemes that offers a higher return. Neither pyramid schemes nor get-rich-quick schemes have anything to do with the direct sales industry.

What are the things to be careful before joining a direct selling?

Careful consideration is very crucial before joining a direct selling business. The company can be a huge factor in a person’s success as a direct seller. So, the effort, time and money one spends on the business should be worth it. Instead of just focusing on the compensation plan, consider a few other aspects of a company.

1)Quality of products

Suppose the quality of the product the company is offering is top-notch. In that case, it is a green light about the entire company. Only legitimate and high-standard businesses would provide high-quality products. The items and their usage should be worth the money you spend. Also, look for product specifications and innovation involved in it.

2)Reputation of the company

The reputation of the company is very much important. I am not talking about some false allegations directed at businesses. Every business might face such a challenge in its journey. A good reputation is how the business treats its customers and direct sellers’ profit. Meaning the company’s attitude towards its distributors is crucial. Similarly, one should also consider the distributor’s attitude towards the customers before making the final decision.

3)Popularity

Popularity is not the sole factor to be considered. Still, it definitely is one of the things to be careful of. The number of people working as direct sellers is a good criterion of popularity. See how famous a company is and how many people know the business to choose the best.

4)Number of female-led businesses

Is the business a male-dominated industry? The male population dominate most of the careers, so is business. However, that is not the case in direct selling. Female entrepreneurs are the majority in the direct selling business. So, look at the female-led businesses under the companies and their testimonies and experiences to make a better choice.

5)The way the business is presented

10 things to be careful before joining direct selling

The business presentation can tell a load of things about direct selling. This business is widely practiced via direct marketing. When any individual or group of people introduce you to direct selling, be careful about their presentation. Ask them questions and clear your doubts to understand their way of working.

6) Teamwork

Direct selling generally involves networking or teamwork. Analyze and get to know more about teamwork before you join. Team spirit and their plan and mode of working can greatly impact an individual business owner.

7)Work culture

The company’s work culture is the attitude and behavior of people working there. A safe and comfortable workspace is crucial to bring out the best in you. Before joining a direct selling, a close examination of the direct selling companies is mandatory. The in-depth study should cover the work culture of direct selling.

8)Work ethic

Now, work ethic is the focus, punctuality, respect and honesty. The work ethic of its independent representatives can impact the whole company. For instance, bad behavior from a single direct seller can put dirt on the entire company. The work ethic of direct sellers can tell a lot about the direct selling company.

9)Compensation plan

The reward you will get is the most important factor when joining a direct selling. Sometimes, people only focus on the compensation plan alone, leaving out so many other factors. This is the number one reason individuals end up in fraudulent activities or schemes. In a genuine direct selling, the compensation plan will be a reasonable and proper reward for the hard work.

10)Opportunity for growth

Many young business aspirants join direct selling to make additional income and get professional experience. Carrying out a business under a good direct selling company should provide a space for growth. This is particularly needed if you have, plans to start entrepreneurship in the future.

11)Can do direct selling as a part-time

Many people do direct selling as an additional source of income. An extra income is always good for achieving financial independence. Before making the final decision about joining a direct selling company, see if it’s possible to work part-time. It means you don’t have to lose your current job to get into the business.

So, start your dream business with good research and understanding. The more a person knows about direct selling and companies, the better choices they can make. Choose the best company after detailed research.

Why is QNET a great option for business aspirants?

Is starting a business your dream? But don’t know where to start? No need to worry, I got a few tips for you. Thousands and thousands of people have business aspirations, but not all become successful businesspeople. Have you ever thought, why does that happen? The reasons could be many; maybe they don’t have a clear plan, enough capital or investors support or are afraid to take a step. Whatever the reasons are, it does not need to stop your aspirations, not anymore. 

I had a creative idea to start one incredible entrepreneurship, but I didn’t had the capital to invest. Gaining an investor’s support is extremely hard, especially if it’s a woman. Studies show that most investors are not ready to invest in a women-led business. So, capital came as a hurdle between my dream of entrepreneurship. 

However, almost around the same time as getting a regular job, I learned about QNET direct selling business. It was hard to believe that a business prospect could open a way to enter the business world, so much easier than the traditional ways. I never made an impulsive decision, so I waited and tried to meet more people who did the business and researched the direct selling industry. 

I learned from my research that the direct selling business was in India for over four decades, and millions of people successfully do the business. 

What is the direct selling industry? 

Direct selling is a retail business anybody can do by joining a direct selling company. A direct seller is a person who works as an intermediary between the company and customers. The unique feature of direct selling is that it does not require a physical store, and the marketing can be done in person, via telephone, and these days more through social media platforms. 

The hundreds of direct selling companies, including QNET, work based on the Direct Selling Guidelines of 2016, put into effect by the Ministry of Consumer Affairs. It is an excellent way to get a kick-start in business. Plus, it is a cost-effective business, anybody can do, even without professional training or skills. 

What exactly is QNET India? 

QNET is a multi-level marketing business where a person can join by buying their products. A direct seller who works as the distributor of the products gets a reasonable profit from the product sales. However, the feature that sets direct selling apart from the traditional businesses are, in direct selling one can start a network or a team of business owners to work together. QNET business is rooted in network marketing, and there are millions of people benefiting from it. 

QNET India is registered under Vihaan Direct Selling (India)Pvt. Ltd. QNET is a sub-franchisee of Vihaan, which is registered and operates in India under the Company Act, 1956. 

The direct selling business is worldwide, and QNET is one of the leading companies in Asia. It is headquartered in Hong Kong and has offices in over 30 countries. More than one hundred countries have officially approved QNET direct selling, making it one of the few internationally renowned direct selling companies with its activities in India. 

The scope of direct selling business in India

Direct selling is the future of business in India. After Covid-19 and the following lockdown, millions of Indians working domestically and abroad lost their jobs. Studies suggest that these losses of jobs combined with the profitability and self-employment options of direct selling will boost the business drastically. According to the report, there will be a rise in direct sellers to 18 million by 2025. The female population will be dominating the direct sales industry. 

Why did I choose QNET India? 

Cost-effective: Direct selling is easy to enter and exit. To start my QNET business, I bought the products from the company and started reselling them to people in my community. It does not cost me money on a physical store, advertisement, or much on transportation. With less cost and good hard work, I gained a high profit with QNET. 

Women business leaders: The majority of women in direct selling are women. They were there to support, guide and mentor. Having a lot of women leaders to look up to was inspiring and made me feel safe and comfortable in the workspace. 

The opportunity of growth: There’s space for everyone to grow. My direct selling business encouraged my personal and professional development. 

Skill development: Professional training is very helpful for developing skills. However, a college degree or years of experience are not required to start a direct selling. I lacked many skills when I started the business, but with the support of my team and fellow business owners, I developed all the necessary skills. 

Prepare for future entrepreneurship: The experience, skills, business relationships, and personal development one gains from direct selling can be immense support in the future. For me, it gives me the confidence to plan and start entrepreneurship. 

Is QNET good or bad?


QNET is one of the leading direct selling companies in India. The company work based on a clear vision and ethic. It is accessible to everyone passionate about business. However, the very question of legitimacy arises because of the lack of awareness about direct selling. The direct selling business is often mistaken for fraudulent schemes. Many get-rich-quick schemes or investment schemes uses the name of direct selling to aid their illegal motives. Such activities create confusion in people, leading to misinterpretation of QNET direct selling.

What is QNET?

What is QNET?

QNET India is a subsidiary of the QI groups of companies. The company now has a well-established network of direct sellers in India. QNET is an approved multi-level marketing company in more than one hundred countries. It has offices in 25 countries, and its headquarter is located in Hong Kong.

Since 2011, QNET has been the sub-franchisee of Vihaan Direct Selling (India) Pvt. Ltd. Vihaan is registered and operates under the Company Act, 1956. QNET, like several other direct selling companies in India, work based on the Direct Selling Guideline, 2016. QNET India has been the pioneer in making business open to everybody.

Is QNET legal in India?

As I mentioned above, QNET works under Direct Selling Guidelines, issued by the Ministry of Consumer Affairs, 2016. It is a legitimate business run by thousands of direct sellers. However, the question of credibility arises when certain people use the company name and business opportunity out of greed. Such activities from a few had done the company so much dirt.

It is now QNETs utmost priority to ensure the direct sellers have a more comfortable space for work. The company uphold values such as honesty and genuineness in the business and advice every direct seller to follow the same path. As part of ensuring good business opportunities, the company have created a set of rules and regulations to prevent nefarious activities in the name of QNET. The thousands of people joining QNET does not go down, proving people still trust its business, and continue to profit from it, legally.

Is QNET good or bad?

A mistake from a single person can ruin the name of an entire business. There are millions of families depending on QNET, and it is their major source of income. Illegal or greedy activities of a few and false allegations did cause temporary despair in the business. However, QNET had successfully survived the false allegations with the truth and the Supreme Court judgment in favor of QNET.

From my personal experience, QNET is an excellent place to do direct selling business and earn a reasonable income. The profit from the business is directly connected to productivity. Meaning that to become a successful QNET direct seller, I should work hard, make strategies and get the work done efficiently. Direct selling is not an easy way to make money. I became successful as a QNET direct seller after a long time of hard work, patience and a well-crafted strategy.

Are QNET products good?

Before I joined QNET, my way of understanding any company was checking the quality of their products. QNET offers unique, high-quality products, and some of them are exclusively sold via direct sellers. Each of the direct sellers, including me, uses the products at home. QNET products are a complete package for a healthy lifestyle. The products are worth every single rupee a person spend. Buying the products opened a chance for me to become a businesswoman.

From wonderfully crafted jewelry collection to necessary home appliances, QNET has a wide range of products to offer. Not just the products, but also a business prospect that allows a direct seller to retail and make a profit.

Allegations against QNET business

The Supreme Court Judgement favoring Vihaan Direct Selling (India) Pvt. Ltd. proves that the allegations and cases against QNET are false. QNET operates under Vihaan and has the approval of the Government of India to carry out the business. The company follows every rule and regulation under the Direct Selling Guidelines 2016.

Fraudulent Schemes to avoid

People often misunderstand direct selling businesses for activities and schemes that try to steal people’s hard-earned money. To understand the difference between fraud schemes and legitimate business, a person needs knowledge about both.

Ponzi Scheme: An illegal investment scheme that takes money from people by offering a profit. This scheme will use new investors’ money to pay the old ones, eventually ending up cheating many investors. Direct selling is not an investment scheme. With QNET, you will join the company by buying the products and profit from product sales and network growth.

Pyramid Scheme: It is a scheme that adds new members or investors to a particular business. Each of the new members can add other members, so the number of investors increases. It is like a chain that grows as new investors join. The problem with pyramid schemes is that the pyramid is going to end at some point, leaving the recently joined investors profitless. Meaning the whole scheme is flawed and created to cheat people. However, direct selling is about retailing products and teamwork. A person joining the company is buying the products to enter. So, they are getting products in return for the money, and the profit comes from reselling them.

Get-rich-quick scheme: It refers to business opportunities that falsely claim a massive profit from a small investment. QNET direct selling would take time and much effort to receive a steady flow of income. Direct selling is not a get-rich-quick scheme, but it’s a business that requires hard work.

QNET Work Culture: 5 things that make direct selling accessible to everyone

QNET Direct selling is a well-established industry in India. What makes it unique is that the business is open or accessible to everyone. If you ask me, aren’t all businesses open to everybody, I would say no because there are some fundamental requirements in traditional businesses. What are the massive amount of capital, a physical store, long registration process, and more? These factors make it hard for a person with average or below-average annual income to enter the world of business.

I have always been a business aspirant; starting entrepreneurship was my ultimate aim in my career. However, as I said earlier, the realization that capital and other facets of traditional business slow down the chances of starting the entrepreneur journey. The accessibility of direct selling is one of the best things about the work culture in QNET.

Unlike any other business, direct selling only requires a very low amount of capital; there’s no necessity for a physical store or advertisements. Plus, the registration process of QNET direct selling can be done online, and one can join the business just by buying the products. This option ensures that there’s absolutely no loss of money. To carry out a successful business means to resell the products. In order to level up in direct selling, I started developing a network. Network marketing can increase productivity and profit considerably.

What makes work culture crucial in QNET direct selling?

A safe and sound work culture can ensure productivity. It means to get the work done properly. Work culture should be promoted for the sake of profit and personal and professional development. The work culture of a business or company will be evident from the behaviors and mannerisms of the representatives and business leaders.

6 best factors that make QNET direct selling accessible to everyone

QNET work culture: What makes direct selling accessible to everyone

The work environment and network in QNET are welcoming and encouraging for passionate individuals. Many factors ranging from profit to diversity inclusion make QNET more accessible.

Easy to enter and exit

As I mentioned earlier, the direct selling industry is open to everyone because it has fewer criteria to enter. I did not have professional training and started the business by buying the QNET products. That’s all it took to become a businesswoman. However, to grow in my position, I needed to work hard, come up with winning strategies and develop business skills. The low capital requirement made it easy for me to enter the industry. On the other hand, if I ever wanted to exit, there wouldn’t be any trouble leaving, not even financially.

Safe and Comfortable

I do not expect the business to be comfortable. Business is risky and uncertain, and it isn’t reasonable to assume that it will be comfortable when there are obvious consequences. However, the workspace and team in direct selling, which are an essential part of profit and growth, should be safe and comfortable. In other words, the attitude and relationships inside the direct selling should make each other safe, in every aspect, especially concerning the business. My QNET team was a great space to work and grow. It was the result of the courteous attitude of other business owners.

Women empowerment

Women empowerment might sound like an overrated term, not in its purpose, but its widespread use everywhere. Whether it is considered a priority or not, in reality, the term remains only on paper as a fancy way of being inclusive. However, indirect selling women empowerment is prioritized and achieved. The statement is proved that almost 53 per cent of direct sellers in India are women. In my experience in QNET, the diversity inclusion or opportunity for women is evident from work. Thousands of women like me are actively doing direct selling business.

Work ethic

Work ethic is the values a company uphold and expects from its direct sellers to follow. Not upholding certain uplifting values can lead to a bad reputation. For a massive company like QNET, maintaining a work ethic is comparatively hard. One bad activity from an independent representative can result in a bad reputation for the entire company. In my work, I make sure that I go by the values of consistency, honesty, punctuality and respect in work. My role models in QNET direct selling have shown the importance of being genuine in business. In addition, it did have a huge impact on my productivity and level of profit.

Space for growth

Excellent work culture will provide a space for growth. I had mentors to guide me in my direct selling business in situations. They showed how to communicate with customers and work well in a team. Direct selling has a huge connection with networking; one needs a good team spirit to accomplish in the network. Respect, time management and efficiency can ensure great teamwork and network growth. This, in turn, had provided me with an adequate space to grow.

What are the challenges faced by female entrepreneurs?

The majority of direct sellers in India are women. Recent reports suggest that about 53 per cent of people doing direct selling are female entrepreneurs. So, what does the report suggest? Does business become more accessible to women? Are they not facing any challenges anymore? To say women are not facing challenges would be stupid and patronizing at the same time. However, in general, the business has become accessible to women more than ever. It is particularly true in the case of direct selling.

Business is a male-dominated industry. Women had to work twice harder as men to become successful. Don’t get me wrong, this is not because woman lacks skills or talent, but because of the many hurdles a woman had to face in her personal and professional life.

5 biggest challenges faced by female entrepreneurs

Five biggest challenges faced by female entrepreneurs

1)Lack of support

The government and many other institutions had taken several initiatives for women empowerment and bring women forward in the business. Is that enough in India? No, there’s still a long way to go and more financial support and education to be provided. Is support from the government can alone ensure support in its entirety? Again, it does not. A woman who makes the step into a business requires support from family, friends and the community, which in India is seriously inadequate. Lack of support to do business is a major challenge for female entrepreneurs.

2)No mentoring

A study in different business-related workplaces has collected information from women. They concluded that a scathing 75 per cent of businesswomen had no kind of mentors or guidance. Mentoring is crucial in business, and it can directly impact a person’s productivity. When most women do not receive any mentoring, the top talents are not being channeled in the best way.

3)Gender discrimination

Society has assigned certain gender roles, breaking these roles are crucial for empowering women. Not giving adequate attention or support, plus not being ready to invest in women-led businesses, is discrimination based on gender prevalent in business. It is discouraging and a huge hurdle for women to step into business and develop it further. There is not enough space for women and their ideas in a male-dominated industry.

4)Financial dependency

Business success can provide financial independence. But to start entrepreneurship or develop it, the business needs a huge amount of capital and people who are willing to invest. There are still people who are not ready to invest in female entrepreneurship. This forces women to rethink their aspirations.

5)Fear and lack of confidence

For successfully running a business, confidence and skills is a must. Women are skilled, talented and confident. However, sometimes the fear of failure can result in a lack of confidence. We can’t blame the fear of failure in women, considering the unequal workspace and expectations that exist in society. If enough support and guidance are provided, women no longer need to be afraid of failure.

How is direct selling different for female entrepreneurs?

When I did the research for starting entrepreneurship, I considered how the business would work. Gender-based inequality is prevalent in business. It does not make me back off from my dream; however, I decided to improvise considering the financial requirement. Choosing direct selling was the improvising plan. With the QNET business, I can save up a reasonable amount of money. In addition, I developed business skills, great contacts and experience.

Direct selling has some fundamental differences from other businesses. These are the same factors that make it less challenging for female entrepreneurs.

Can start the business with low capital: I started a direct selling business with the reputed QNET India just by buying their products. The low capital requirement makes direct selling more accessible to women. This feature of direct sales in itself is empowering.

The majority of direct sellers in the industry are women: As most women in direct selling are women, there is no need to worry about competing in a male-dominated industry. As I mentioned earlier, the several offsets a female entrepreneur faces in traditional business is not present or not as much as hard in direct selling. The women who had first made their steps into direct selling had done a great job making it safe and comfortable for the new female direct sellers.

Mentors to provide guidance: I entered the direct selling industry without professional training. The skill I am now confident in is gained from experience and with the guidance of business leaders. Whether the direct selling gets successful or not depend on the network growth. So, the entire team of business owners will be there for each other, regardless of gender or any such criteria.

Great workplace culture: Direct selling is teamwork. The other business owners in my team were loyal, courteous and helpful. QNET demands a set of a respectful relationships between its direct sellers. The team spirit and work ethic make direct selling safe for women entrepreneurs.

Have a choice in marketing: I had different choices for marketing. I could opt for the good old direct marketing or more social media marketing. These choices are helpful for women to be actively part of the business.

My journey to success with QNET India

Success is something everybody wants. One can define success based on their visions and priorities. If I am asked to define success, I say it is about achieving my life dreams, which might be the most common response. However, in business, success means gaining financial freedom, a steady flow of income or revenue over cost. 

For me, and for many other business aspirants, success is not just about profit. It’s also about the progress and growth of the business. Profit is not the only measure of business growth. It could be innovation, a devoted group of customers, or further development of the business into something new. 

Even after receiving a regular income from QNET direct selling, I only felt successful at the point where I am financially and, in the case of expertise, felt ready to start the next phase in my business career. 

My journey to success was made possible through the QNET business. Direct selling is an incredible option for people willing to work hard. This is particularly true for young business aspirants. Several factors were there to aid me in the business success. However, the most crucial part, I believe, is the passion, focus and commitment. 

How to become successful with QNET India?

How to become successful with QNET India?
  • Do in-depth research and never stop learning.
  • Work well with the team, and uphold team spirit.
  • Manage a safe and comfortable work culture and get the work done.
  • Set goals and plans, both long-term and short term. 
  • Develop the core business skills.
  • Work for self-improvement.
  • Learn from mistakes.
  • Do have a great vision and always focus on it.
  • Update the business strategies in line with the changes in the industry.
  • Know about the customers, their preferences and market trends.
  • Know about the competition in the business. 

Here’s how I became a successful businesswoman

I had a passion for business. Trying new things always interested me. To try business was always a plan, but the more I learned about it, the more it grew on me. Being a businesswoman can be challenging. However, it is also many other things. The freedom, skills and decision-making power I had through the business was liberating in every area of my life. 

As we discussed, success cannot be defined based on profit from the business. As a woman in business, it’s about choice, independence and the right rewards. Millions of working women are paid way less to the same job with the same effort than their male counterparts. Business is a career that pays well for one’s ideas and effort. 

Even after facing so many challenges that female entrepreneurs face, the journey was all worth it. This success was possible because of the QNET business. Direct selling is a business industry where the majority of entrepreneurs are women. This created a safe space for women from my generation to grow in business. 

So, how exactly did I get successful in the direct selling business? It’s all about the choices I made. 

Choose the best company: First and foremost, I chose one of India’s best and leading direct selling companies. Joining any company might not get you success. I joined QNET after detailed research and talking with several people who know about business, both QNET direct sellers and other business owners. QNET is an internationally renowned company with a good compensation plan and great work culture. The company’s team spirit and work ethic helped me work with freedom, creativity, and growth. 

I did my research well: Plus, I did not stop at a single detailed study. Continuing the research and learning process can give insights that can help a businessperson to survive any kind of offsets. Knowledge can give a person imagination, ideas and insights. It helped me anticipate the changes in the industry, which aided me to get through periods of uncertainty. 

I learned from my mistake: Being successful does not mean a mistake-free business. But it is the business where mistakes are analyzed lessons are learned and corrected. I lacked many business skills, including marketing and networking; both are crucial in direct selling. However, with the help of other business owners and my team, I learned the core skills. 

Mentoring and guidance: Mentoring can bring out the best in a talented and passionate business person. QNET direct selling is teamwork. Many leaders took the position of mentor to help the new business people. The guidance and support I received from these successful individuals led to my growth in business. 

Personal and professional development in business: The personal development of a individual means the growth in their general nature. It’s the physical, social, emotional and spiritual growth of a person. On the other hand, professional development is the knowledge, skills, and talents one develops. I worked for personal and professional growth, which directly impacted my business. 

Lessons learned from the early days of QNET direct selling

Have you ever wondered why some people, particularly business leaders, seem to have situations under control even during uncertain periods? The answer is their talents, skills and passion; plus, they have the perfect knowledge about what’s happening in the industry.

In my QNET business, and when I build my entrepreneurship one day, I aspire to be one of those businesswomen who can control offsets. But it was so not the case in my initial days in business. Obviously, that was because I lacked knowledge and plan.

Instead of learning why I got rejected, I used do make plans and meet more new people to cover up the rejections. Even though meeting more new target audiences is good, not learning why I got rejected can trap me in the stage of no or slow growth.

5 best lessons learned from the early days of QNET Business

Businesswoman using her laptop

In many other aspects, like for network, product sales, skills and more, there are plenty of lessons to learn. If a businessperson is willing to learn from the mistakes of initial days, they can avoid the failures in the future. The growth of a business, from my experience, depends on the willingness of the business owner to learn. My mentor in business once told me that a successful and highly effective individual would never stop learning.

Never stop learning

The first lesson I learned is never to stop learning. It’s a never-ending process of growth. I love learning new things; this made it easier to research the direct selling industry. Learning has given me insight and imagination, which helped me during uncertain periods. In business, it’s all about making the right choices and plans. The number one thing you need for making the right choice is knowledge. The decision to learn more will be a gamechanger in business. I expanded my knowledge by reading books, business magazines and newspapers regularly.

Making a strategy will be a breakthrough

I can’t stress this point enough; business strategy is very much crucial. It has a long-term impact on a business. Just because it’s easy to enter the direct selling industry or anybody can do the business does not mean that strategy is unnecessary. In the initial days, I learned from my research that strategy could create a breakthrough in one’s business. With a set of strategies, it is easier to survive offsets. In addition, I did not stop with a single strategy. Instead, I made several short-term plans and goals to ensure productivity.

Facing rejections in direct selling

Rejection is a necessary lesson every direct seller will learn. It can be very discouraging, considering the amount of effort and time you spend. However, learning the possibility of failure in business can stop disappointment. I learned this lesson the hard way; it was demotivating to get rejected by customers. I had to go through the stage of despair to understand that failures are inevitable. In business, you can always turn things around. With hard work, strategy and a more careful selection of target audience, more people started appreciating the business prospect.

The team can help a lot

Direct selling has a lot to offer. It’s certainly not just about product sales, and the direct sellers are a lot more than intermediaries between the company and customer. In QNET direct selling, the independent representative have the option to build a network under them. The network is about people who are passionate about business. Along with the team, one can carry out the retail business. It’s much more profitable and provides a better opportunity for growth. Team spirit and working well with other business owners is mutually beneficial.

Skills can save your business

Never underestimate the value of business skills in direct selling. Indeed, you don’t require skills or professional development to join a direct sale. However, to develop it into a strong business and ensure a steady flow of income, core business skills are essential. Skills like communication, marketing, networking and management can be developed while working as a direct seller. In my case, I spent my first couple of months learning essential skills. It was a great encouragement in the coming months when I started meeting new people and making more presentations.

Learning is a necessity in business success. As I was passionate about learning, it was so much easier for me to run the business. None of the learning side was hard but fun. Having an interest in learning can help a businessperson a lot. I learned these top business requirements and details through my QNET business. There’s still a lot more to learn, which I think would help me in the future.

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