Marketing – Page 2

5 Ways Marketing Helps in Increasing Consumer Awareness

The purpose of marketing is not just to increase profit. Marketing helps in increasing consumer awareness. In fact, consumer awareness can help improve business performance. A legitimate business has to be considerate about consumer awareness. For example, it is important to let people know that your products and services uphold sustainable goals. Marketing this feature of the business is beneficial in multiple ways. Firstly, it will attract new cost-aware and conscious customers. Secondly, it plays a crucial role in creating environmental consciousness in people.

Consumer awareness is a mutually beneficial element in business. It helps the customers in making good decisions with their money. While for business it can build a good reputation and increase profit.

5 ways marketing helps in increasing consumer awareness for direct selling

Consumers these days are more and more cost-aware. This changed the previous market situation. They no longer buy anything that’s available on the market. But people research the products, services and their quality. The reviews and feedback available online have made it easier for consumers. So, your marketing strategies should aim at increasing customer experience. It’s about letting them know that your products and services match their preferences and expectations.

Brand awareness can improve reputation

Marketing helps increase consumer awareness, which in turn improves business performance. Brand awareness is one marketing measure that focuses on brand reputation. Businesses might face many allegations which can ruin their reputation. Through brand awareness, the business can focus on clarifying the doubts of consumers. Letting people know the truth behind accusations can increase consumer awareness.

Addressing the allegations

Addressing the allegations thrown at your business is part of reputation management. It’s a simple measure to increase consumer awareness of the brand. The direct selling business has always been affected by false allegations. People often misinterpret the model for fraud methods like a pyramid or get-rich-quick schemes. Doing better brand marketing would help in increasing awareness of the business model. When more people know the truth about the model, the scope of your business will go up. So, addressing allegations is one straightforward marketing measure that can help in increasing consumer awareness.

Corporate social responsibility

Marketing shouldn’t be a self-centered activity. Merely focusing on profit and making it the sole purpose of marketing is wrong. Businesses have an accountability to the consumers. One such thing is to spread awareness among them. It’s the responsibility of businesses to support community development, charities and volunteering. Also, considering the changing climate situation, the business should take sustainable goals. Making eco-friendly choices from manufacturing to packaging is crucial. Uphold such values and carrying out the duties can create consumer awareness.

Help customers in decision making

Businesswoman checking the product quality

As the market trends changes continuously, marketing must inform the consumers about the shifts. Newer and variety of products are available in the market. Rather than focusing on saying how good your products are, try to make them aware of your products. So, in your marketing, genuinely focus on the difference, specifications, and value of products. Doing this would help the customers make a better decisions when purchasing.

Educating your customers can improve marketing performance. Marketing and creating consumer awareness go hand in hand. So, educating the customers can increase the sales and profit of your business. Marketing the changes you bring to the products and services in line with the market trends and consumer preferences is crucial. It makes the consumer aware of your efforts to improve their experience. So, marketing can help consumer awareness by educating them about the changes in your business and industry. While it helps them with decision making, it also helps increase your profit.

Customer loyalty programs increase consumer awareness

Customer loyalty programs aim at appreciating the regular customers. It’s a way to show the gratitude and motivate them to repeat the purchase. As part of loyalty programs, businesses give discounts, reductions, free deliveries, personalized packaging and gifts. These loyalty programs can tell a lot about your business. It makes the customers aware of the effort you put in. So, the customer service helps in creating a good reputation and recognition. So, customer loyalty programs help increase consumer awareness.

So, whatever marketing steps you’re taking, build a reputation for your business. The consumer awareness the business gives through marketing is crucial for profit. Thus, marketing helps a business in multiple ways. It also help the customers. The awareness helps them make good choices.

10 Ways to Ensure Small Business Success

Almost every business starts small. The journey to taking it into a large-level business is often thrilling, risky and challenging. Direct selling is also a small business that you can develop. Developing it into a large-scale business depends on network growth. Full-scale direct selling business is different from a traditional business. Direct selling is the perfect place to start a small business. It only takes less money and effort and gives a good reward in return.

First and foremost, there is one approach you can adopt to build a small business to a large one or move forward from direct selling to the traditional industry. It is to focus on the current business by keeping the big business as the vision. That’s right, and if you can ensure small business success, you are redefining your future in business. You can accomplish great new heights with a humble beginning of direct selling. So, prioritize the small business, then, at the right time, take a step toward your vision.

Focus and patience

Getting a small business to succeed in the highly competitive industry is daunting. With busy schedules, it is easy to lose focus. Also, during slow growth, it is important to stay patient. It will take much time and effort to get to your ultimate aim. Until then, it’s crucial to focus on your current business. Know that success in a small business is the stepping stone to starting large entrepreneurship.

Customer loyalty

Having loyal customers means you can survive any challenges. Their support is crucial to a business when going through a tough period. A loyal customer is a regular customer who adores your product and services. They are devoted to the brand or business and wouldn’t leave, even during troubles. Building a set of loyal customers can get you out of many bad phases. So, provide high-quality products and great customer service.

Brand awareness

Brand awareness is a measure you can take to overcome a bad reputation. It will be especially beneficial for direct selling businesses. This business model was always put through several fake accusations. Even though it is a legitimate business, people confuse it with fraud methods like get-rich-quick or pyramid schemes. Brand awareness measures like content marketing, podcasts, giveaways and gifts, and business integrity and credibility programs can bring changes. So, do brand awareness to improve reputation.

Active social media presence

Social media is the best place to promote your business. You can easily reach hundreds of people through this platform. Focusing on your target audiences and developing the account in line with their preferences can certainly make the business popular. You can address the false allegations and keep close contact with customers through this platform. Business can be much easier and more effective with social media.

Set specific and time-based goals

Scheduling tasks based on their importance has its perks. It ensures the efficient performance of a business, which defines productivity. Goals are crucial to achieving success. Getting the work done or prioritizing the goals is possible with scheduling. So, set daily, weekly and monthly targets and make sure to achieve them. In addition, set specific goals for profit, time management, and more.

10 Ways to Ensure Small Business Success

Inbound marketing

Inbound marketing is an efficient way to attract customers to your business. It fundamentally differs from other marketing. For inbound marketing, the customers are curious and attracted to your business instead of you taking the business to them. Content marketing, blogging, SEO and other social media programs are examples of inbound marketing.

Brand marketing

Brand marketing is a way to improve recognition and popularity. The more the people are familiar with your business, the better it is for your success. Small business success can be aided by brand marketing. It will make your direct selling familiar to the target audience. Customer loyalty programs, social media activities, and promotions are examples of brand marketing.

Work well with the team

Direct selling is teamwork. And teamwork is, of course, dream work. Working together as a team is extremely beneficial. When it comes to young and new business people, the team can be a great help. The network is a major source of income in direct selling. Having a common goal and working together to achieve them will build team spirit. It’s a perfect space to share knowledge and responsibilities. So working well with team spirit can increase productivity and profit.

Invest in yourself

Spend time and effort to work on yourself. It’s not just about improving skills for business but also an efficient way to work on personal growth. Investing in yourself are simple steps or habit that can improve your personal life and career. The habits and steps are as simple as reading daily or waking up early. But, it is highly productive and empowering.

4 Ways to Build Credibility and Trust in QNET Direct Selling

Direct selling is a liberating and empowering business opportunity. QNET direct selling is the leading business in Asia. It’s an internationally renowned company. Like any other business, direct selling is not free from accusations either. So, credibility and trust are something you should manifest from work. Each direct seller has a responsibility to spread awareness about the business model. Letting people know the truth about the business is not only beneficial to you as a direct seller. It can also benefit them as the path to step into the business.

QNET aims to build trust by empowering the customers. The process of building trust starts from the customers. Credibility and trust are an integral part of the QNET direct selling business. In all parts of working, the company tries to ensure trust. Without trust, you can’t build a credible reputation for the business. Being credible in all business areas is the simple-best way to build trust. So, credibility and trust go hand in hand in business. The business should embody the value of trust and the importance of credibility in every area. Ensure it in the marketing, networking and when collaborating with the customers.

4 proven ways to build credibility and trust in QNET business

Quality of products

Credibility strategies will win in a direct selling business only when the company they represent is truly credible. How can one know the company is credible? It’s through the products and services. The quality and utility of products and the customer care and service can tell a lot about the business’s credibility. In that case, a QNET direct seller has nothing to worry about. QNET India products are the best quality, people who practice conscious consumerism can go for. Conscious consumerism is about spending money on products that you truly want. For instance, whether the products are manufactured out of cruelty-free resources or if its sustainable is a matter of concern.

QNET India uphold credibility by offering items worth the money, sustainable and ethically produced. The products range from health and wellness supplements to home appliances like water filtration systems and air purifiers. It’s a complete package of a healthy lifestyle we all should genuinely follow. These products, their quality and utility considerably improved the QNET reputation.

Spread Awareness

The straightforward way to work on business credibility is through addressing the accusations. Direct selling is accused of many things, such as investment, pyramid, or get-rich-quick schemes. The truth is far from that, and direct selling is a complex business model that requires hard work to succeed. If anyone says to you that direct selling is easy or making money is simple, then it’s a blatant lie. So, spread awareness about what the business truly is. It will increase your credibility and your performance.

Ensuring business transparency is another way to spread awareness. Start using social media to show the real side of direct selling. Social media is an efficient platform where you can reach hundreds of people in a matter of seconds. So, you can take advantage of these online platforms for promoting the direct selling business.

Guarantee success

Guarantee success to the target audience. That’s right, even though guarantying sounds too much, one can promise success in direct selling. But of course, it is conditional and subject to the efficiency in performance. Unlike traditional businesses, the possibility of uncertainty is lower with direct selling. Most of the challenges such as rejection, slow growth or competition are there, but people can expect those from the very start, giving them an upper hand over those situations. Working on a few areas like credibility, customer service, skills and improving performance can guarantee success to direct sellers.

Customer reviews and feedback

Customer reviews are the most valuable thing in business for creating a great customer experience. Wondering how to make a business more interactive? Start by analyzing customer feedback and bring changes to the business in line with that. Your effort and respect for the customer will not go unnoticed. Interaction and reputation management can increase the credibility of a business. In the case of trust, consider the individual feedback of customers and try to reconcile with them.

Acknowledging mistakes and taking measures for reparation is the best way to build trust. Examples of few such measures include refund, apologies for any bad experience, gifts or discounts for future purchases, etc. This kind of action from a business can make them see the efforts you put in. And it let them know the respect and importance you give to customer feedback. So, credibility and business interaction are interconnected, the base for which is customer feedback.

How To Promote Your Direct Selling Business?

Promoting direct selling among the target audience is the best way to get it familiar to them. Now familiarity with a business help the customer choose your products over others. It’s a normal consumer behavior to choose products and services they are familiar with. That’s exactly why all companies and businesses give huge importance to brand marketing and recognition programs.

Brand marketing has a huge role in traditional businesses. But what about direct selling? There is a significant difference between traditional business and direct selling. But for success, both the business models need promotion strategies . The business promotion will help address any misinterpretations. Recognition also means more trust of customers and credibility to the business.

5 ways to promote your direct selling business

How To Promote Your Direct Selling Business?

Direct selling is a small business. The target audience typically belongs to a particular area and age group. So, the hard work needed to promote them depends on the target audience, their preferences, and how big the area of focus is.

Brand marketing

One significant thing to consider when doing a promotion is competition. Direct selling is becoming more and more competitive. The number of direct sellers are anticipated to go up in the coming years. Your promotion strategies should consider the competition. Standing out from the rest is one way to overcome this challenge. Brand marketing is a creative way to grab people’s attention. To put it simply, brand marketing is to get business recognition among consumers. Advertisements, social media promotions, collaborations, and word of mouth are a few different ways to do branding.

Customer loyalty program

Customer loyalty programs are for appreciating the regular customers. It’s a company’s way of showing respect and gratitude towards the customers who purchase regularly. The purpose is to motivate them to repeat the purchase. Good customer service, free delivery, offers, giveaways, and gifts are examples of customer loyalty programs. Major brands do these programs, and you can also adopt these measures in your small business.

The hybrid model of working

The hybrid model of working is a mix of offline and online work. In business, it means taking advantage of both direct and online marketing. Direct marketing is very beneficial in its unique way. For instance, trust and direct connection with customers is a specialty of direct marketing. On the other hand, social media marketing is known for its capacity to reach a great number of people in very less time. So, both model has their perks; using these marketing models is the best way to ensure that you reach almost everybody from the target audience list. Through the hybrid model of working, you can adopt and implement the beneficial aspects of both models.

Great customer service

A customer will always appreciate good customer service. There is no need for a physical store or shops in direct selling. So, the service is usually online. A good online service is a necessity. A single mistake can create a bad impression on people. So, provide safe and fast product deliveries. Take customer reviews seriously. And add a unique touch to the packaging. Implement customer loyalty programs. This way, your business is being promoted. If the customer adores your service, they might suggest it to others and share it online, which is a great way to get the promotion.

Blogging and podcasts

There can be negative promotions too. Major companies or brands can take advantage of negative opinions as a promotion. But the case is different for small businesses. So, it’s important to address allegations and clarify misinterpretations. Blogs are a great way to present true information to the public. A personal or business blog is a great space to tell your side of the story. It is also a platform to specify the products, give much detail about direct selling, and spread awareness. Podcasts are a widely used medium, especially for business, personal growth, and education. Starting a podcast is also a way to reach new people and articulate the direct selling business model.

Workshops

Workshops are small training or lectures that are educating and empowering. You can conduct small workshops with the network team. Inviting the target audience and presenting the business to them in such events is a great way to build credibility and trust. People will get a chance to talk with the direct sellers and clarify their doubts through workshops. The skill development will be beneficial for the downline, helping in increasing the productivity of the whole network team.

So, promote your business through social media. Connect with people in your region of focus directly. Share the details of business with your existing contacts. You can develop the direct selling business much more with promotions. So, just because it’s a small business, don’t think it doesn’t have to do promotions. In the wake of rising competition and to develop business, you should prioritize promotions. It helps the business get recognition and popularity.

The Changing Face of Direct Selling Business

People have learned to live a normal life with the covid-19. The effect of the pandemic has significantly lowered, company’s and workspaces resumed the work from the office. Does that mean that businesses are abandoning online marketing and switching back to the direct ones? Absolutely not; it would be entirely true to claim that the pandemic has changed the working model of businesses forever. There’s no going back to the complete direct marketing phase anymore. Interestingly enough, the pandemic had only boosted the trend or shifted to online marketing. In other words, the wave of using online mediums for business was already present in direct selling, but the lockdown has initiated it much faster.

In the coming days, there is no switching back to direct marketing, and it’s going to be the time for a hybrid model of working. This model is a perfect mix of direct and online marketing. Its good for the businessperson, team members and customers as the model is flexible and can be changed based on convenience.

Benefits of online and direct marketing

The changing face of direct selling business

First and foremost, online marketing has many advantages. It is comparatively much easier to manage direct selling online than in-person. Secondly, due to the pandemic, there’s a paradigm shift in marketing and networking for all businesses and companies. Its effect won’t just change that easily, plus the few years with the new way of working, people are used to and more comfortable with it. It applies to both the customer and distributor. Online shopping, deliveries, work and all the services are now very familiar to people.

Benefits of online marketing

Online networking is without a doubt a gamechanger because it saves much time, money and effort. At the same time, the marketing method is convenient for everyone, both the seller and buyer.

Reach more people in less time

With online mediums, you can take the business to hundreds of people in a matter of seconds. Creativity or fun elements can make your posts viral, getting much attention.

Cost-effective business promotion

Branding through online platforms is cheap, and the advertisement cost is not very high. So, it can get your business recognition and reputation with less money and effort.

Stand out from other direct sellers

Pandemic has significantly increased the number of people doing direct selling. The number has kept on rising, meaning the competition in direct selling has rocketed. So, standing out from other businesses is no longer a matter of choice but has become necessity. Creative usage and being active online can build loyal customers and an interest in the target audience.

The advantages of direct marketing

Well, the good old direct marketing has its perks too. It can seem like a complex marketing method that is losing its significance. But that’s not true; direct connections and real meetings in business will be forever important, especially as the business and profit improve, the importance of in-person connections becomes unavoidable.

Trust between customer and distributor

In direct marketing, there’s a direct interaction between the seller and buyer, making a strong business relationship. The success of direct selling is rooted in the trust of its customer.

Expertise and skills

The skills and experience one gain from direct selling is unmatchable. It will be a great aid in starting entrepreneurship on your own. It is completely different from what one will learn from online marketing. The management, marketing, and networking tips can help businesses.

Personal growth

Direct marketing is also a self-improvement journey. It will teach a person to listen well, articulate better and succeed in life. Personal growth is the person’s overall growth, attainable only with knowledge and experience.

Why is the hybrid model working the best?

So, direct selling won’t be entirely switching to direct marketing, nor does it work completely through online platforms. Remember, online and direct marketing is the choice of a business person. You can still choose to do either one of them or both. But the better choice is the hybrid model of working. It includes the best qualities of both direct marketing and online marketing. There are many reasons why the hybrid working model is the best.

Know that it’s much better to have the good qualities of both models than just one. The hybrid working model ensures the benefit of online and direct marketing. So, a business person can adopt the best ways from both the models and implement them. The advantages we discussed in direct and online marketing are present in this model. It can cover a higher number of people directly and online. So, in every way, a hybrid working model is much better for the coming years.

Furthermore, it’s always a good idea to see what works the best for your business. The business decision of online and network marketing not just depends on the direct seller’s decision, but also influenced by other factors. Many aspects such as location, target audience, and strategies decide the marketing method. So, consider these areas of business and come to a conclusion. The best and most suggested way to do marketing in the coming days is the hybrid working model.

How to Train your Downline for Network Marketing Success?

Why is giving training for downlines important? First of all, direct selling is teamwork. The success of every individual in a network depends on each one of their performances. So, to ensure growth, you should properly train the beginners in the business. The upline in the network has a certain responsibility in helping new direct sellers with business.

Once again, helping each other in the network business is mutually beneficial. The skills and support a direct seller receives will help them perform better. Productivity improvement is a necessity for direct selling success.

In addition, the training in the early days will be especially beneficial and huge support for downline. It will motivate and strengthen them to carry out business. As people who join direct selling do not have prior experience in business, nor any professional training, mentoring and training in direct selling are absolutely important.

Skills, strategies, and decision-making abilities are necessary to lead a successful business. A person can develop these while doing direct selling. The QNET network provides great training, workshops and seminars to help the downline.

What does it means by training for downline?

The training is basically about skill development. The experienced direct sellers should give the new people basic business training.

Communication skills

Not being confident in communication shouldn’t be a reason to hold back from taking a step into business. A person can develop communication skills through training and practice. There is nothing impossible if we put effort and time into it. So, for a person trying to improve their skills, the training offered by the team members in direct selling will be a huge support. Motivate and support the downline with communication skills.

Marketing and networking tips

Tips and advice from experienced people in business can be helpful for downlines. Marketing and networking are crucial areas in business. Success in these areas is about the success of the entire network. So, any advice about the mannerisms, the way of marketing, things to be careful in networking and more can help the downline.

Knowledge training

Knowledge is one crucial element in business. Knowledge about the industry, its scope and future, recent changes, target audiences, preferences, and more factors are important. Based on this knowledge that a person creates a business plan. So, for effective planning, knowledge about the company, its competitors and the industry are crucial. Making the downline aware of the major aspects of direct selling and areas to focus on learning is the training that they need.

Effective planning

Making a business plan won’t be an easy task for a person entirely new to direct selling business. Considering the significance of an effective business plan, support on how to make one can be a great advantage. Remember that a good business plan improves efficiency. Efficiency in business is directly connected with productivity and profit.

How to train your downline?

Woman giving training to her team member

Giving training is a huge support and a necessity in direct selling. However, it is not an easy task. Only a person with expertise in business and confidence can help other people. Based on the situation in a business team, you can give one-to-one support or general training.

Mentoring

Mentors are successful business individuals giving support to a few people. It can be advice, training or motivation. Mentoring can help a long way in business. Having a mentor in business is very helpful, especially when facing some challenges. A mentor can help the downline in creating business strategies and plans.

Conduct seminars and workshops

The more the number of downlines is, the less one-to-one support and training are possible. To save much time and effort, conduct seminars that can be small skill training events. In the seminars or workshops, discuss the business plan, the future of the direct selling industry, and tips on dealing with competition, failures, and slow growth. Give basic training on key business skills.

Take them with you to the marketing meetings

The marketing and networking meeting is usually done with a small group. Each such group can take the downline with them to marketing and meetings. It will give them a practical experience of how to behave, speak and what to speak in meetings. It’s the easiest and most effective way to provide training to the downlines.

Teach them about the factors to include in a research

Let the downline know all the major areas in direct selling that they should include in their research. It is simple as giving them basic information. With the general idea of where to start the research, they will be learning more about it. The business research will aid them in creating a business plan and every other area.

These are basic training and not professional training or anything, and it’s the support given by the senior direct sellers to the downlines. It’s a continuing process because there’s always something to learn.

9 Ways to Ensure Discipline in your Direct Selling?

Discipline is surely one of the skills that are most hard to learn. To have discipline in direct selling is to take each decision and commit every action in the right way. Discipline training is something the older generations valued the most than any other understanding. Because they believed it to be invaluable to grow in any other areas of life.

In the case of businesses, discipline can help to lead, grow, and succeed. Discipline in business is the decisions and actions of the person leading it. As we know, each decision and steps of a businessperson is crucial.

Taking the right decisions can positively influence the business. Discipline can help you out with making the right steps. It is about driving out distractions and avoiding reckless decisions, and more.

9 proven ways to ensure discipline in direct selling business

9 ways to ensure discipline in your direct selling

Applying values or qualities like discipline in business is not always about big gestures. It’s the smallest actions that can have immense influence.

Take every decision carefully

Every business decision should be the result of careful consideration. In other words, avoiding impulsive or reckless decisions is crucial. For instance, during times of trouble in business, maybe a single choice can change the entire situation. Sometimes it could cause a further wreck. But making business decisions is not that hard if one person puts many studies and thought into it. So, instead of reckless decisions, learn and analyze the situation to make the right call.

Seek help without hesitation

Everyone needs help in many areas of their career; in business, the need for help is so much more important. There is no need for any hesitation in asking for help. The mentors in direct selling will be happy to help the new business owners. A person should develop discipline from the very beginning of their business journey. Mentoring can help one with discipline and many other aspects of a business.

Support other business owners

As I mentioned above, every business person needs help. So, help is something to receive and give. Provide a helping hand is part of discipline too. Direct selling is teamwork. The team can support each other to grow. The success and growth of the team are mutually beneficial. Whether it is beneficial or not, helping others is a noble thing to do. It is part of discipline in the direct selling business.

Build team spirit

A person need discipline to work well with a team. Building team spirit is not an easy task. It’s not something that naturally happens in teamwork. But helping each other’s and supporting, winning in business and having a common goal can build team spirit. Discipline in direct selling is to lead a team and work to get all these individual businesses to work for a common motive.

Respect the team members and customers

One of the significant features of discipline in business is to give respect. A business person should be respected by the customers and coworkers. One can only take respect by giving it. So, be courteous in your business and manifest it in your actions. It is part of your discipline to respect the team members and the customers. A courteous attitude towards customers is one major factor that can determine the growth of a business.

Introduce creativity to the business

Creative and innovative ideas can boost business performance. Activities that help a business grow are considered a feature of discipline in business. So, try to bring creative measures to the business. Creativity is the sign of an intelligent personality, and it can bring considerable changes in the business.

Uphold work ethic

Work ethic is the value a person upholds in their career. Direct selling is about being honest, genuine and courteous with the customers and team members. Discipline is manifested in a person’s work. A disciplined direct seller will only provide true information by selling the products they genuinely use.

Practice mindfulness

Mindfulness is about taking moments to avoid distractions and letting the mind go calm and peaceful. It could be prayer, meditation, or simply taking some time from the busy world. It can help a person look into themselves and their decisions and actions. Mindfulness can influence a person to come up with creative ideas and solutions.

Embrace healthy lifestyle

A healthy lifestyle is a routine filled with good and interesting habits. These habits can ensure a person’s mental and physical well-being. Embrace habits like waking up early, regular physical activity, practicing mindfulness, journaling, eating healthy and more. Following an organized and healthy routine can make a person change for good.

The Advantages of Creativity in Direct Selling Business

Creativity is a major aspect of business, and it has a direct connection with productivity and growth. Companies and businesses compete to be ahead of each other in the creative areas. Creativity builds a name or reputation for a business. This is exactly why many businesses have a special team for creative developments. It’s the same reason why your direct selling business also needs creative ideas.

Creativity means unique and new ideas that can grab the customers’ attention. Everybody comes across a handful of different advertisements every single day. It could be through digital and print media, television, billboards and many others. Why would they choose your products among the many companies and brands they come across and the products they know? In my case, I was confident that the products I sell are high-quality. QNET products have unique qualities and innovative specifications. That was huge confidence while marketing and has high utility when using.

However, just saying the product has good quality won’t be enough to increase product sales. For increased sales, I should reach more people and create a curiosity in them, for that creativity was needed. Taking my business online was one way to do it. It attracted many more people, making the business much more popular among the target audience.

Creative ways to improve direct selling business

The advantages of creativity in direct selling business

The major purpose of creativity is to improve business performance. Product sales and network growth can go up by getting more attention. Creativity in direct selling is often neglected. Instead of avoiding it, try to understand that even though the business model is different from traditional businesses, creativity is still important, but only in a different way.

Take the direct selling business online: Getting an online presence is the best way to reach more people in less time.

Start blogs and podcasts: You can address any misconceptions about the business through great content and podcast. It’s a way to spread the truth about direct selling and clarify the misconceptions.

Conduct workshops: Workshops are a great way to introduce the business model to people interested in direct selling.

Make marketing meetings more fun: Conventional way of presenting business needs to be changed. Be creative and fun in meeting along when discussing serious business matters.

6 advantages of being creative in direct selling business

To stand out among other business

The number of direct sellers in India had a drastic increase in the last couple of years, primarily due to the pandemic. When people lost their jobs and started thinking about self-employment options, their curiosity about direct selling went up. Direct selling business is the best self-employment option with incredible rewards and high scope in the future. This also means that the competition in the business is increasing. A business needs to stand out from the rest to succeed in the rising competition. Only then customers would notice. Creativity in business like social media presence, podcasts, giveaways, workshops and more can give a space for your business in the customer’s mind.

Create curiosity in the customers

Creativity builds an interest or curiosity in the target audience. Getting noticed by customers amidst the scathing competition has a crucial role. Plus, if you have a good business prospect and high-quality products, the people will be more and more interested. New and innovative ideas will always get people’s attention.

Increase product sales

Research on different businesses has suggested that product sales can increase because of social media presence. It is a great way to introduce the products and give an attractive and detailed business description. So, introducing social media marketing and adding creative methods like giveaways can increase product sales, thus your profit.

The business will be more familiar to customers

The truth about customer behavior is that they will always spend money on familiar products when it comes to buying something. It reduces the risk of losing money on bad quality products. To make a sale in this situation, you might have to provide great quality products. But most importantly, it’s about being familiar to the target audience. The more popular the business is, the more people will trust it and be ready to try the products. Once they use it, they will buy a good quality product again.

Avoid slow growth

Slow growth is the bad stage in business. Any business can go through such stages, whether direct selling or traditional business. Creative ideas in business are the best way to survive this stage. As I mentioned above, creativity can boost business performance. So, it can be great hope in a time of trouble, such as slow growth and rejections.

Underestimating creativity is not an option these days. Know that the competition for your business is going up really quick. Creativity is so crucial to stand out in the business and survive offsets and slow growth. So, try to develop great ideas that can improve the business.

Corporate Social Accountability of a Direct Seller

Every business has certain accountability to the customers and society. The return from a business should be about ethics and values, not just about profit. Social accountability of a business, in simple words, means having ethical accountability and environmental consciousness. In other words, it’s about being concerned about society and considering what is good for others.

Whether traditional business or direct selling, corporate and social accountability is crucial. The lack of such values can cause a serious hurdle for a business. The significance of accountability to society has now rocketed considering the recent climate change activism. People are more and more conscious about the choices they make with purchases.

Information is easily available these days, and one click away lies the world of infinite knowledge. Plus, social media bring out the actions of every business under a microscope. So, social accountability is more than some ethics; it can also greatly impact the profitability of a business.

Accountabilities of direct selling business

Corporate social accountability of direct selling

Direct selling is itself great support to many people in society. It is successful in allowing anybody who has a passion for business. The low capital requirement of the business has been a path for people to enter the direct selling business. The financial freedom and security a person gains from the business directly impact the economy and change many lives. Along with the merits of business, there are other factors to which a business is accountable.

Sustainability goals

Sustainable goals mean to make steps in the business or personal life that is considerate of the environment and the future generation. The inconsiderate actions and exploitation have triggered climate change. Now, people are becoming more aware of its after-effects and demands changes in corporate activities. The good news is that thousands of companies have taken up sustainable goals. It could be in its sourcing of raw materials, manufacturing, packaging and other awareness programs. The best direct selling companies in India give their independent representative a good prospect of profit and uphold environmental values and goals.

Community development

A business has an immense impact on the economy and society. Direct selling is typically a small-scale business based in a particular locality. The growth of the network and business can influence and should influence many people. Community development can be in many ways. It can be volunteering, training, educating, and supporting those in need. Supporting the community or your region is your responsibility with the network and profit from the business.

Being truthful in business

Every business should abide by certain ethics and values. One such ethic is about being honest. A businessperson should be honest in their work. A direct seller should be honest and genuine, from giving true information to always letting people know the truth. You could also choose to sell the products you use and genuinely adore. Respect people’s time, money, and effort in the marketing meetings and maintain a trustful relationship between customers. Work ethics and social values are also about social accountability in the direct selling business.

Charities and support

As cliché as it sounds, with great power comes great responsibility. Being a successful businessperson is a powerful position. Success demands certain accountability to society. Helping those in need should be a responsibility of a businessperson. Understand that a person in business should commit to support and develop their community. In addition, volunteering, fundraising and charities can help many lives for the better.

Diversity Inclusion

Ethics in business is not just about being courteous and honest, but it’s also about giving equal opportunity to everyone. Diversity inclusion is now a familiar term for all, and it is mandatory to follow in workplaces. Unlike many other businesses, direct selling is a great space for men and women alike. Prioritizing and supporting women who are passionate about business in the network can bring a great change. The truth is that direct selling has already succeeded in the field of women’s empowerment. The majority of direct sellers in the country are women.

QNET and Corporate accountability

QNET is an internationally renowned company, and it’s the leading direct selling company in Asia. It is headquartered in Hong Kong and has offices in many countries. QNET India is known for its excellent business model, compensation plan and strict work ethic. The company advises the direct sellers to be active in a social cause. It is a great role model for thousands through its charities, volunteering and support activities.

The business provides equal opportunity to everyone who wants to do business. The compensation plan is well enough to secure and free a person financially. Most importantly, QNET products are sourced ethically, it is cruelty-free and manufactured with sustainable visions. The environmental, social and economic values of QNET business are manifested in the works of its direct sellers, making it the classic example of a business with social accountability.

The List of Reasons Why Direct Selling May Not Suit You

I always like to say that direct selling can be run by anybody, but this anybody should have a passion for business and the will to work hard. So, the statement that anybody can do this business is conditional and applicable only if the person is ready to work hard and be smart. Once again, it is true that the business opportunity is open to everybody, but doing it is depended on the person’s passion, skills and mindset.

8 reasons why direct selling is not suited for you

The list of reasons why direct selling may not suit you

The reasons below can be easily changed if a person puts effort into it. All you need is a passion for business or an ultimate aim. Working on it will help you develop in all other areas of business.

Have no business vision

Vision in business is the base for its development. The ultimate aim could be reaching several targets or a certain amount of revenue. Vision is the mental picture of where you want to be in the next five years and where the business will be in terms of success. Getting to the vision can be aided by many other factors, such as skills and hard work. However, none of the work will go on the right path without the vision. Mix-ups, pending tasks, lack of control and chaos can put a person out of business. So, step into direct selling only if you have a vision or only after setting one.

Doesn’t have a winning mindset

I can’t stress this point enough; a person’s mindset has a huge impact on the success or failure they have in a business or any career for that matter. A positive and success-oriented mindset can ensure success, while a negative mindset will fail. If a person is focused on success, then they will find ways to achieve it. It can inspire them to make the right choices, work hard and make smart moves. A winning mindset is manifested in a person’s behavior and attitude. It’s a hope for a better future and readiness to work for it.

Not having a passion for business

Passion for business is needed to run a successful direct selling. Yes, it is an option for extra income, and it’s a great opportunity to step into the business world. But that’s not it; passion is a necessity for persisting in the business and working with consistency, even during times of trouble. It will motivate a direct seller to take the right steps. Not just in business, passion is important in any other career. One should pursue a career, lifestyle or any dreams with passion. Without it, you never actually gain anything that can leave your unique mark on it.

Hard-working is not your style

If you replace hard work with smart work, the business can be maintained well enough. It is up to each person, their plans and their capacity. However, if you underestimate the need for hard work in direct selling, business success is not for you. This mistake happens to many people. When people say direct selling is different from traditional business, it does not mean entirely different. Areas like hard work, the need for a business strategy, challenges, and such exist in both models. So, if you are not ready to work hard, then the business is not meant for you.

Hate learning

Business people analyzing a graph on laptop

Hating learning is bad, but you can manage to win in business even if you hate it. One thing you have to do is learn anyways, even when you don’t like it. But the problem arises when you are not ready to put an effort to research, reading and learning. Knowledge can help in many ways; it comes in handy when dealing with challenging situations. A business person is always encouraged to learn. Gain knowledge by reading, taking courses online, observing the business changes and learning from the past. The process of learning should go on and on. Unless you are ready for learning, direct selling or any business may not suit you.

Not ready to work on self-improvement

There’s always something in our life that needs improvement. Self-improvement is an interesting and inspiring journey to growth. It has an immense impact on the business too. Both direct selling business and personal growth are interconnected. There should be personal development to achieve business growth.

On the other hand, a business can aid in personal growth. You can improve yourself by changing your daily habits into healthy and ensuring mental and physical well-being. If a person is not ready to improve their life habits for good, direct selling won’t be a good choice.

Does not work well with a team

Direct selling is teamwork. The network growth is crucial for the level of profit each business owner would earn from direct selling. For network growth, the business owners should work well together. Team spirit and a common goal is the basic requirement for efficient teamwork. Each individual in a team will have a responsibility. The business owner should be able to carry out their part of the tasks. If a person doesn’t have interpersonal skills or the readiness to work with a team, then direct selling won’t be the best choice. Still, the retail business can be carried out, but not as much as profit from the networking.

Not learning from the mistake

Mistakes are okay. Yes, you heard it right. But what’s not okay is not learning from these mistakes. If you are a person who takes lessons from past mistakes or is ready to learn from them, then step into the business. Or else, your business is least likely to win.